The neon orange color is very pretty and ideally pure. Right out of the box the orange/tangerine/rhubarb aroma seduces the olfactory sense; more air contact stimulates the herbal/botanical aspects as the bouquet turns garden fresh, viny, grassy, and citrusy; this is a sophisticated and gently aroma that I could sniff all day long. The palate entry is guardedly sweet and delightfully citrusy/fruity; the midpalate phase offers just enough herbal bitterness to balance the sweetness. Ends up refreshing, orangey sweet/ripe, and delectably herbal.

Created in 1919, Aperol is an Italian bitter liqueur infused with orange, gentian, chinchona, rhubarb, and an array of other herbs and spices. The result is a surprisingly subtle, complex, and delightful aperitif that's much more approachable than more intense (and polarizing) amaro liqueurs. While many cocktails unique to Aperol have been created in recent years, you can also use it in place of Campari in many classic recipes for a new flavor profile.